A Mini-Case Study Featuring Nickelodeon
The “shared” portion of PESO with regards to social is arguably the best method of reinforcing the messages as consumers are able to engage with the brand outside of actively viewing the program.
Additionally, the community aspect of social media enables the audience to interact with each other and share their own stories in reference with the message the brand is conveying. i.e. when The Loud House posted on Instagram an image of two members of the Casagrandes family celebrating Dia de Los Muertos.
The simple act of posting this image alongside the caption in an effort to celebrate a cultural holiday enabled Nickelodeon to capture the attention of its audience and reinforce its embrace of diversity and inclusivity. Nickelodeon never stated that they were showcasing their diversity inititiveis, they simply created an organic post to engage with their audience.
This truly authentic post from the network showed that they recognize their audience is a multi-cultural one and showed appreciation of them. It received a plethora of positive comments including: “I have Mexican pride!✌🏻 feliz dia everyone!” and “That’s what I’m talking about!!!💖🇮🇹🇮🇹🇮🇹”.
Animation Examination 